News & Blog

Action further increases EU visibility at SXSW conference

For the third consecutive year, Action provided integrated visibility support for the Delegation of the European Union to the United States for their participation at South by Southwest (SXSW), the annual conglomerate of film, interactive media, music festivals and conferences, taking place in mid-March 2019 in Austin, Texas.

Action supported the EU Delegation at three levels: First of all, we designed, developed and managed the content of the EU’s dedicated website, created exclusively for this event. Secondly, we offered consultancy on a multi-level social media strategy to ensure a great turnout and continuous communication with attendees, visiting the event and of course the EU House at SXSW. Last, but not least, the company’s creative team designed all the branding and visibility material for the EU@SXSW event.

The EU Delegation to the United States identified SXSW as an ideal venue to constructively and positively engage stakeholders on issues of importance to the EU and launched “EU@SXSW” two years ago. 2019 was set to bring more European culture, discovery and discussion to Austin through interactive panel discussions, technology demonstrations, and live music performances accompanied by European food and drink. Action is honoured to support such an important project.

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