March 19, 2019
For the third consecutive year, Action provided
integrated visibility support for the Delegation of the European Union to the
United States for their participation at South by Southwest (SXSW), the annual
conglomerate of film, interactive media, music festivals and conferences,
taking place in mid-March 2019 in Austin, Texas.
Action supported the EU Delegation at three levels:
First of all, we designed, developed and managed the content of the EU’s
dedicated website, created exclusively for this event. Secondly, we offered
consultancy on a multi-level social media strategy to ensure a great turnout
and continuous communication with attendees, visiting the event and of course
the EU House at SXSW. Last, but not least, the company’s creative team designed
all the branding and visibility material for the EU@SXSW event.
The EU Delegation to the United States identified SXSW
as an ideal venue to constructively and positively engage stakeholders on
issues of importance to the EU and launched “EU@SXSW” two years ago. 2019 was
set to bring more European culture, discovery and discussion to Austin through
interactive panel discussions, technology demonstrations, and live music
performances accompanied by European food and drink. Action is honoured to
support such an important project.