December 27, 2018
Action Georgia was awarded a contract to raise awareness about the private sector’s role in advancing gender equality and women’s economic empowerment in Georgia. The communications campaign aims to enhance the relevance and benefits of gender equality in businesses and engage men in the promotion of women’s economic empowerment. It also plans to position women entrepreneurs and employees in the limelight, thus portraying them as authentic drivers of economic development of the country.
The Action Georgia Team will create key campaign elements and implement awareness raising activities for women’s empowerment events and student engagement events at various universities across the country. Social media and video production will also play a key role in the campaign messaging.
Maia Chitaia, country director of Action Georgia says, “To really help women in Georgia, we have to engage the private sector in promoting women’s economic empowerment. This is only possible if the private sector is aware about the existing gender gaps in Georgia, as well as global evidence and good practices for making gender equality a reality.”