Case Studies

Ex Smokers are Unstoppable Campaign

Beginning in 2011, Action began a three-year contract in support of the European Commission’s EU-wide ‘Ex-Smokers are Unstoppable’ campaign, designed to promote smoking cessation in Europe. Action was charged with the campaign for seven countries, specifically Romania, Bulgaria, Cyprus, Hungary, the Czech Republic, Slovakia and Slovenia. Efforts required Action to engage the relevant stakeholders with the aid of logistical support for all networking…