Case Studies

Development and implementation of a discount program aimed at raising awareness of the population regarding energy efficient lighting

In October 2015, UNDP Kazakhstan contracted Action Global Communications to provide an awareness-raising campaign highlighting UNDP efforts to increase consumption of lighting free of mercury in the cities of Astana, Taldykorgan, Aktobe and Karaganda. The campaign combined an environmental awareness initiative with a targeted discount campaign designed to incentivise wider public usage of energy-efficient lighting. In support of this broader objective, Action devised…